Digital loyalty and Web3 at Pideky Escala
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Digital loyalty and Web3 at Pideky Escala

Digital loyalty initiative with Web3 technology linked to Pideky Escala.

See in detail
Institution
Grupo Nutresa
Country
Colombia
Period
2023 – 2024
Technical delivery
Peersyst

The context.

Grupo Nutresa brought Web3 tools into a digital loyalty initiative linked to Pideky Escala, within its retailer relationship ecosystem.

Synergy Criptoadviser’s role

As Peersyst’s commercial partner, Synergy provided commercial and strategic coordination between the group and the technology partner.

Technical delivery

Peersyst, which published the initiative as a success story.

Public referencePeersyst, success story

Next initiativeDigital financial services on NEARLulo X · Colombia

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